In today's business world, market capitalization of many companies far exceeds book value. This was not always the case, and as recently as the 1980's, was in fact a very different picture. Whether you call it intangible value or intellectual capital, the contributions of human capital are often the most important factors in raising share value, through innovative thinking that drives profitable growth and enhances cash flow. This evolution puts a premium on being able to hire the right people for the right jobs, on time. Tom McGuire, group director of global talent acquisition at The Coca-Cola Company, and former CFO at a NYSE consumer products company, will engage you in new ways of thinking about business value and its connection to the recruitment function today.